DR. LUCAS ANDRÉ MOREIRA. Artificial Intelligence–Driven Customer Journey Optimization and Conversion Performance: A Comprehensive Theoretical and Empirical Synthesis . Sciencebring Scientific and Management Studies, [S. l.], v. 5, n. 11, p. 208–214, 2025. Disponível em: https://sciencebring.net/index.php/sqrd/article/view/58. Acesso em: 27 aug. 2026.